bruno banani: not for everybody
The international cult brand for underwear and swimwear based in Chemnitz has been revolutionizing lingerie drawers around the world since 1993. Founded by business economist Wolfgang Jassner, the company quickly made its mark in marketing and sales history. Playful marketing campaigns, such as the luge athlete named Bruno Banani at the Olympic Games or the testing of bruno banani underwear in space on the MIR space station, brought international attention to the family business. Bruno banani is appreciated for its high-quality men's and women's underwear and swimwear, outstanding fit, premium materials, unbeatable value for money, vibrant prints, and modern designs. Currently, bruno banani exports to 17 countries worldwide and has various product licenses in the areas of fashion, fragrance, and home. The products are available through online shops, numerous bruno banani outlet stores, and selected specialty retailers.