Cult Brand BRUNO BANANI
Between the founding year 1993 and today lies an innovative marketing strategy and a revenue increase from zero to 96.5 million euros, along with extreme endurance tests such as:
1996
THE DESERT CROSSING
The crossing of the desert in 120 days from Jerusalem to Zimbabwe, covering a distance of 10,000 kilometers by adventurer Achill Moser. In 1996, the adventurer undertook the ADVENTURE TEST wearing bruno banani "Your Perfect Underwear." The result of this grueling journey for Achill Moser and the bruno banani underwear: the quality seal 10,000 KM ADVENTURE TESTED – ULTIMATE QUALITY.
bruno banani crossing the desert from Jerusalem to Zimbabwe
1997
THE ECO CHALLENGE
The toughest nature sport in the world – a distant relative of the triathlon. In 1997, bruno banani sent the first German team dressed in the "Air Active" underwear collection on a 500 km trek through the Australian jungle. The test conditions: extreme challenges such as humid climate, impenetrable wilderness, and extraordinary physical strain on the athletes. The result: bruno banani "Air Active" withstood all the hardships of the Australian outback.
bruno banani through the Australian jungle
1998
THE MIR MISSION
On August 13, 1998, bruno banani’s underwear collection accompanied Chief Flight Engineer Nicolai Budarin during his daily fitness routine aboard the MIR space station on the last manned Soyuz rocket launched from Baikonur, Kazakhstan. The result: the label SPACE PROOFED UNDERWEAR / First Designer Brand in Space.
bruno banani in space
2001
THE PRESSURE TEST IN THE BERMUDA TRIANGLE
In 2001, bruno banani’s "Your Funtastic Oxygen" underwear collection journeyed on a deep-sea expedition to 4,800 meters depth in the Bermuda Triangle. With every meter closer to the ocean floor, the pressure on the underwear increased. Upon reaching the bottom, the expedition team confirmed that bruno banani underwear had withstood the pressure with seemingly effortless ease. The result: certificate PRESSURE PROOF/ First Designer Brand 4,800 Meters Under the Sea.
bruno banani in the ocean
2010
THE MARS MISSION 500
Six astronauts from Russia, France, Italy, and China spent 520 days in a test spacecraft simulating a mission to Mars. bruno banani supported the crew with special "onboard underwear" – the colorful briefs aimed to help break the monotonous, mission-related psychological strain.
bruno banani on Mars
2012
THE WORLD TRIKE TOUR
A bold undertaking perfectly matching bruno banani’s spirit: from 2012 to 2015, bruno banani equipped pilot couple Doreen Kröber and Andreas Zmuda with underwear during their circumnavigation of the world in an ultralight aircraft. The result was the quality seal WORLD PROOFED.
bruno banani on a world tour
2014
THE OLYMPIC DREAM
After only five years of training, Tongan luger Bruno Banani qualified for the Winter Olympics in Sochi and even placed 32nd, despite never having seen snow before. The press worldwide reported on bruno banani’s COCONUT POWER.
bruno banani at the Olympics