Zentrale Chemnitz

Cult brand bruno banani

The international cult brand for underwear and swimwear, based in Chemnitz, has been revolutionizing underwear drawers around the world since 1993. Founded by business economist Wolfgang Jassner, the company made marketing and sales history within a very short time: tongue-in-cheek marketing campaigns such as the luger named Bruno Banani at the Olympic Games or testing bruno banani underwear in space on the MIR space station brought the family-run business international attention. bruno banani is valued for men’s and women’s underwear and swimwear of the highest quality, excellent fit, premium materials, an unbeatable price-performance ratio, colorful prints, and modern designs. Today, bruno banani exports to 17 countries worldwide and has granted various product licenses in the areas of fashion, fragrance, and home. The products are available through online shops, numerous bruno banani outlet stores, and selected specialist retailers.