Premium Line

The Premium Underwear for Men by Bruno Banani – Underwear for Extroverted Men with Courage and Humor

Bruno Banani – not for everybody: The claim – and the self-concept revealed by the company – finds its aesthetic implementation in the Premium Line. Because every man loves it colorful. Therefore, the Premium Line has its fans, especially among men who like to make a statement. They follow fashion, love vibrant colors, and extravagant motifs. In the Premium Line, they find their favorite pants for all occasions. Because the design of this particularly beautiful men's underwear is characterized by four features: extravagance, uniqueness, relevance, and humor.

The Premium Line is more than just colorful underwear for extroverted men. In every print, not only does the fantasy of the Bruno Banani design team and the colorfulness of the top-modern digital prints sparkle, but there is always a message. This message arises from the context of the respective collection theme, which always addresses global, socially relevant topics. It is no coincidence that Bruno Banani men's underwear of the Premium Line repeatedly celebrates the beauty of nature, which is threatened in times of climate change and therefore particularly worthy of protection.

Brilliant animal and plant motifs or natural phenomena repeatedly come into focus for the creatives. This also applies to abstract topics that concern us as humans on a global level: Digitization, for example, artificial intelligence (AI), or the metaverse open up new horizons of perception for humanity – and automatically ignite the creativity of the artists.

Bruno Banani's design team faces the same complex task season after season: They must capture the spirit of the times in aesthetically sophisticated designs that function aesthetically and at the same time subversively illuminate the various facets of the theme. The beauty of nature versus its vulnerability: The opportunities of digitization as well as its disruptive power. That this creative feat is always worthwhile is proven by the dedicated fans of the Premium Line, who eagerly await each new collection. Many of them have become collectors. The objects are sought after as they are only produced in limited editions.

The unique design of Bruno Banani's Premium Line unfolds its full effect mainly due to the sophisticated material architecture. The breathable and skin-friendly high-tech fiber made of polyester and elastane allows for a particularly brilliant coloration of the digital prints. If the design specifies a restrained color scheme, the proven cotton-elastane blend with memory effect forms the "canvas" for the prints. This creates works of art in the context of statement and material composition. This fine-tuning not only conveys the message in a subversive way but also emphasizes its role and relevance in the context of the entire collection.

Bruno Banani's Premium Line underwear is not only visually and haptically a delight for connoisseurs. These textile works of art convince primarily through their intelligent cut technique, perfect fit, and excellent craftsmanship. The shorts have elastic form seams and come without a seat seam. Added to this is the skin-friendly fabric of these extraordinary men's underpants and the normal waist height without "flip-over risk" in the abdominal area. In the sum of all these quality features, a completely pleasant wearing experience results, which no man wants to do without in his everyday life.